Case
Study.

Study

Gilead.

1

Objective

  • Highlight the rising number of people living with HIV in Europe who are unaware of their serostatus.
  • Identify political, structural, clinical and social barriers to optimal testing and earlier care for HIV / AIDS.
  • Promote public health best practices and guidance in Europe, with longevity beyond the meeting.
2

The Strategy

  • Leveraged World AIDS Day to organized two-day summit in Brussels where high-profile experts and representatives from WHO, NGOs and EU institutions came together to call for optimal HIV/AIDS testing and earlier care.
  • Engaged internationally renowned experts as Steering Committee members and presenters.
  • Obtained endorsement and sponsorship from academic institutions, non-profit organizations and commercial partners.
3

Results

  • Media relations conducted around the Summit produced 160 articles published in 23 countries, including BBC coverage.
  • 160 Articles published
  • 23 Countries where the articles are published

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