Case
Study.

Study

Abbott.

1

Objective

  • Raise global awareness of Abbott Diabetes Care (ADC) and its support of World Diabetes Day (WDD), particularly within diabetes communities.
  • Reinvigorate ADC employees and align with the global WDD mission.
  • Make a difference in the lives of people who are affected by diabetes.
2

The Strategy

  • Partnered with the International Diabetes Federation as an official World Diabetes Day Partner.
  • Created a global steering committee to engage global affiliates, drive regional activities, provide regional representation, and facilitate the exchange of ideas.
  • Engaged employees through the development of a toolkit that supported local media activities and increased the visibility of programs and internal awareness among ADC employees.
3

Results

  • Affiliates from more than 38 countries as far apart as Australia and Mexico supported the campaign by organizing local, national, and international events to mark the day.
  • ADC events generated great global coverage of the day and ADC activities in local markets. Internal and external ADC communications were well placed relative to other official WDD Partners.
  • Events and creative materials on campus received outstanding feedback from ADC associates.

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